#1.  Chamber of Commerce

Because you should be well known in the community it is almost always worth paying the annual fee to be a member of the Chamber of Commerce.  In many cases a Chamber may have an on line directory available for members to be listed on.  These websites almost always have great Trust Rank with Google because they often have links from .gov or .edu sites which makes them an authority of their own right.

#2.  Client Referral Links

Everyone likes free or close to no cost marketing.  If you have a client that comes into your shop that owns a business and has a website then you have an excellent opportunity to solicit a lot more then just your services.  Ask your client if they would be interested in displaying a brochure or business card in your shop at no financial cost to them.  If they are interested then let them know that you are simply looking to drive some traffic to your website for additional business and that a link on their home page would be a HUGE help.

#3.  Purposeful Testimonies

Everyone has an ego that loves to be stroked.  Take advantage of this opportunity by writing a two to three paragraph rave about a particular business that you regularly use.  When you are finished, find every e-mail address possible on the business website and send the testimony to each e-mail.  Be sure to include your signature WITH a link to your own website and there is a chance that they might display your testimony on their site with the link in tact.

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This entry was posted on Saturday, September 30th, 2006 at 10:46 am and is filed under Search Optimization, Linking Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.