A Positive Spin Off of the DMA SEM Certification
by JjonesEvery know it all Internet marketer will be jumping all over the recent announcement of the DMA’s (Direct Marketing Association) decision to launch the first and only recognizable SEM certification program. The announcement will be certain to draw a larger than normal crowd to San Francisco in October of 2006 where the first set of classes will be offered.
Up until now the only way an Internet Marketer has been able to obtain employment in the industry was through a work portfolio where they displayed there knowledge of SEO, SEM and PPC. Now with this new certification by the DMA there is a new option for employers to consider when looking at hiring someone to handle in house or even out house SEO. This certification can quiet possible separate the SEO Duds from the SEO Studs.
Four out of ten level one modules will be offered in San Francisco this October. The modules are orchestrated by well known SEO Industry names and are sure to pack quiet an in-depth punch of the covered topics.
Be sure to find SEOFox at DMA this year and if you happen to miss us then be sure to find our flyer within your DMA goody bag!
Technorati Tags: Search Engine Optimization, Search Optimization, Website Marketing
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October 3rd, 2006 at 9:51 pm
Do you think that this certification will be worth any more than the alphabet soup that hit the tech world 10 years ago?? A+, MCSE, MCP, etc etc etc..
Personally, I’l take a work portfollio of success over any certificate any day..
October 3rd, 2006 at 11:04 pm
Feydakin,
I imagine that many companies will still desire a work portfollio even with the certification because the work portfoilio would typically show periods of time and in that a display of your on going understanding of what the search engines are doing.
Can we expect alphabet soup certifications? ABSOLUTELY! It is practically absurd to think that other companies and organizations won’t want to jump in on this opportunity.
In my opinion, this is LONG over due. - My $0.02
October 6th, 2006 at 11:32 pm
[…] Jjone recently wrote a very positive piece about the announcement of the DMA SEO sem certification program. In fact he titled the piece A Positive Spin Off of the DMA SEM Certification and it was indeed. But his answer to a comment summed it up best when he said, I imagine that many companies will still desire a work portfollio even with the certification because the work portfoilio would typically show periods of time and in that a display of your on going understanding of what the search engines are doing. […]
October 19th, 2006 at 5:01 pm
I think what remains to be seen is whether or not businesses and perhaps the industry in general, attach any kind automatic proficiency to the “certification”. In this respect, I remain a bit guarded as to whether or a SEM certification will actually carry any weight.
I look at things like “certified master mechanic” or “certified master jeweler” and wonder if more time actually ends up being spent trying to promote and explain “why” this “certification” is or should be important. No offense to anyone “certified”.
Dave
October 19th, 2006 at 5:50 pm
And we all know how reliable a certified mechanic can be sometimes.
I’m sure after DMA we will see a lot of responss to the actual value of the certification. I’d love to see someone that actually attended, for purposes of the certification, post their thoughts here.
My $0.02