When you developed a branding strategy for your business, you covered every area that could possibly be branded.  You have your logo, your colors, your style all over your letterhead, business cards, advertisements…everything!  Potential clients recognize you in seconds, they think of you when they need your services.  Your award winning strategy is working wonderfully.  But, did your strategy include the internet?  Have you only recently decided to test the waters and have a website built?   Branding applies to every aspect of your business and that includes your website. 

Make sure you have your rules and guidelines written out for your designer.  They will need to know what your company requires in order for your website to stick to the path you've spent so much time creating.  By giving a clear outline of your business and it's philosophy and goals, you will help your designer create a site that matches your business, not just by having the right colors or by including your logo, but by incorporating your style into every part of the site.  If it's done right, it's a seamless trip from your website to your email to your letterhead to your invoice.  And every bit of it helps the client remember you when it counts.

Share This

EMail This Post | Print This Post

(1 votes, average: 5 out of 5)

 Loading ...

This entry was posted on Thursday, November 2nd, 2006 at 12:49 am and is filed under Website Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.