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Archive for December, 2006

31
Dec
2006

Increase Revenue by Flagging Low-Paying Publishers as Competitors

by Staff Writer

The algorithm that powers Google AdSense and decides which publisher gets to display advertisements from which advertiser was always something that baffled and annoyed new publishers. Many publishers were frustrated with the low cost-per-click (CPC) they received from Google AdSense, a curse bought down by the advertisers paying for 5 cent clicks.

Nevertheless, Google has tried to be fair to it's publishers who hate to see advertisements which promote their competitor's websites and has offered a tool to ban competitor domain names from appearing on your website. One website has decided to create an online community which creates a list of low-paying websites and offers this list for their registered members - AdsBlackList.com.

The idea is simple and easy to understand:

  1. Find the low paying websites (usually the AdSense ready-made websites) using their list
  2. Mark it as a competitor
  3. Repeat this process until you use up your limit or are satisfied with the Cost-Per-Click (CPC)
    **You are only allowed to filter out 200 competitor URL's

Now a good amount of people would ask the obvious question, "Isn't this gaming AdSense? Could I be banned for this?". Well I took a quick glance at their FAQ and it claims:

NO. It's your legal right to be able to edit your Competitive Ad Filter, re-edit it and do it all over again. By carefully reading Google AdSense policy and terms of use, we've found no rule or policy which is against using this type of site/service.

Even better, people have been using this method for well over four months and there has been no report on forums of user's AdSense account being suspended.

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30
Dec
2006

Identify that font

by Wendy

How many times have you scoured through font books, dug through discs of fonts or just wished you could figure out what font that other guy used in his design?  Well, you can stop pulling your hair out.  I know two sites that will identify your font and it only takes a few minutes.  

My preference is What The Font? from myfont.com .  You upload a picture of the font you want and it tells you what it is. Easy!

The second is Identifont.com and identification involves a dozen questions about various letters in your desired font.  Not exactly hard either. 

Enjoy your new found time to spend on actually designing instead of searching for fonts!  :)

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29
Dec
2006

The New Search Engine - Search Wikia

by Staff Writer

Many people have used the free encyclopedia, Wikipedia (founded by Jimmy Wales), Although it is not a reliable source of information all the time, many still enjoy the great amount of information which is shared between the users.

Well it seems that Jimmy Wales is slowly entering the Search Engine field by gathering commotion about the new search engine he is planning on releasing - Search Wikia (formerly known as Wikiasari).

There have been a good amount of misconceptions which has been derived due to the curiosity of what this project is. Many people believe that Search Wikia is the same thing as Wikisearch . This is not the same thing, since Wikisearch is what searches the Wikipedia Encyclopedia. Furthermore, the name of this search engine is "Search Wikia", not "Wikiasari", which was the name given to a previous version of the project which built up to Search Wikia.

Despite the fact that Amazon is a contributor to Wikia Inc. - Search Wikia is not related to Amazon's A9.com Search .

Many new search engines are trying to focus on a certain aspect of their features. The new revived Ask.com search engine has been trying to get their users to focus on the aspect of the tools which are available to their users. ChaCha Search is trying to focus their users on the point that humans are powering their search. So what would Search Wikia want to provide their users?

From the looks of it, they plan on completely changing the search engine industry:

Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.

Why is it broken? It is broken for the same reason that proprietary software is always broken: lack of freedom, lack of community, lack of accountability, lack of transparency.

It seems that he Jimmy Wales is looking to build a human-powered search engine. Now will this be with actual humas assisting you in your search results like ChaCha Search? Or does he plan on creating a way for users to suggest websites for common search results?

For now we can only assume based on the type of people he is looking for:

I am looking for people to continue the development of a wiki-inspired search engine. Specifically community members who would like to help build people-powered search results and developers to help us build an open-source alternative for web search.

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28
Dec
2006

Connecting with your Audience through Print Ads

by Staff Writer

Google has launched many services which would help any webmaster of today promote his website on the internet by offering webmaster tools to better manage the position of their websites in Search Engine Results Pages (SERP's) as well as their Pay-Per-Click (PPC) Advertising service - Google AdWords, which would help any website earn a great amount of visitors.

However, both of these services are targeted for online marketing purposes. Many websites, like forums and blogs would benefit from offline marketing which would help them get in touch with their audience, especially if you're website is not targeted towards a computer-illiterate audience who don't spend a good amount of time on the net.

According to the Washington Post, it seems that Google plans on expanding their Print Ads AdWords service. When Google first released Google Print Ads (for magazines ), many reacted with a negative attitude when considering how the advertisements were sold - by auctioning them. This discouraged many advertisers, since they would have to bid months in advance to place an advertisement which could be out of stock when the advertisement comes out on print!

Offering to place advertisements on newspapers would give an advertiser a small edge since newspapers are produced on a daily basis and the release of the advertisement would be much earlier than releasing it on most magazines. Furthermore, most newspapers are enthusiastic about selling their newspaper advertisements since many have extra blank space present on their newspaper pages. Google seems to be benefiting the advertisers as well as the newspapers.

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26
Dec
2006

An Error with Google?

by Staff Writer

An Error with GoogleWhen browsing through Google's Search Engine Results Pages (SERP's), most might not notice the small blue box underneath the Google results pages which advertises different Google programs (at the moment it seems to be mentioning the Google Desktop the most).

However, I noticed an unusual message displayed in the blue box when searching for webmaster tools on Google. It said:

Get disorganized in 2007. Use Google Desktop to find your /url?sa=L&ai=B5…………..

(The message is longer and can be seen in the image)

Now not everyone will see this all the time, but if you refresh (hit F5) a couple of times you might come across this particular message.

Now this raises the question of whether it was an actual error on Google's end or if it was meant to draw attention to how "disorganized" one can be. 

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