Up until now, Google was mostly BETA testing their click-to-call service on certain advertisers in the UK. Recently, Google has released their Click-To-Call service to advertisers in India. This seems like a decent idea since most companies have employees in India manage their support/sales phone department.

Advertisers participating in the Google Click-To-Call program had an advertisement displayed on the Google SERP's under sponsored links which resembled the picture on the right.

When you click on the advertisement, a small menu would drop down and ask for your home phone number. After you enter your home phone number, you will receive a call from Google, who will forward you to the advertiser. This service does not affect the internet user who enters their phone number. Google is used as a middle person who will forward your call to the advertiser for no charge.

When you look at the statistical side of this service, you would notice that this would be more effective than Pay-Per-Click (PPC) Campaigns. The conversion rate when you talk with a potential customer would be much higher than simply displaying an advertisement on Google's Sponsored Links section using Google AdWords.

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This entry was posted on Sunday, December 10th, 2006 at 6:21 pm and is filed under Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.