It is common knowledge that Pay-Per-Click (PPC) advertisements take a good amount of testing to test which advertisement will receive a higher Click-Through Rate (CTR). This can be a tedious and long process to endure for any publisher. It would be much easier to be able to see where a visitor would click and which spots are more popular when compared to others.

Well now there is a service which will map which spots receive the most clicks on each page, CrazyEgg . It is extremely simple to setup on a website. All it requires is a simple JavaScript Code which is placed anywhere in the HTML Code (it will be easier if you place it in your footer.php if you run a php Website). This JavaScript Code will create a "heatmap" for every page and record where the visitors click the most, which is indicated by a red color.

Here are examples of the type of content which can be recorded:

• Pay-Per-Click (PPC) Advertisements
• Video Embeds (usually YouTube videos)
• Non-Clickable Parts as well

All these factors can affect how you design your website to have optimal click-through ratio for your advertisements.

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This entry was posted on Tuesday, December 12th, 2006 at 6:45 pm and is filed under Pay per Click (PPC). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.