by Staff Writer
At a recent SES Conference, one webmaster asked to have his website reviewed by a panel of judges consisting of:
- Greg Boser
- Tim Mayer
- Danny Sullivan
- Todd Friesen
- Jake Baillie
- Matt Cutts
This webmaster asked to have a website which was related to real-estate licensing to be reviewed by the panel members. In a minute or so, Matt Cutts had found over 50 other domain names which were related to teaching Spanish and Military Training. Matt Cutts had his laptop hidden from the other panel members and made sure the camera couldn't see which tool he was using.
Most people would ask the the obvious question the webmaster asked "What does my other domain names have to do with the quality score of this domain name?" and that's what all other SES members asked as well.
This little clue might give other SEO's a hint on why Google became their own Domain Name Registrar. Googe would not be able to view every other domain which is registered by a user, but if those domains are registered through their partners like GoDaddy, Google can easily take a glance at other domain names owned by a webmaster.
Now this would cause a good amount of controversy over the topic of whether you should cut down on the excess amount of domain names in your account so that one website can flourish.
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by Wendy
Someone was asking about CSS tutorials in one of the forums I frequent, and after sharing this with them, I thought it might be nice to share it here as well. http://www.dezwozhere.com/links.html
CSS (Cascading Style Sheets) is a big part of web design. Knowing it is essential if you want to be able to do fast, site-wide updates or changes. Minor design tweaks and major layouts are also possible with CSS.
I don't agree on sticking to either all CSS or all tables design layout. As with everything in life, I feel there should be a healthy balance of the two. Using tables for layout and CSS for formatting is the method we use here, it allows for our clients to not have to be CSS-savvy just to be able to update their own sites. And, given the track record at SEOFox, the argument that CSS works better for SEO just isn't valid. We've tried it. Tables mixed with CSS works just fine. And we have loads of happy clients to prove it.
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by Staff Writer
Many people have used Wikipedia in the past and have contributed a lot to build it up to the great free source of information it is today. However, a good amount of people who use Wikipedia can also use it to send a significant amount of targeted traffic to their website by placing a link to your website.
Squidoo is basically the new Wikipedia, but they also offer a few incentives for their writers. Take a look at a Squidoo Lens . As you can see, unlike Wikipedia, Squidoo places one Google AdSense box at the top of each lens (lens are the term for pages created on Squidoo). However, instead of reaping in the earnings by themselves, Squidoo allows the writer to choose how to split the earnings between a charity, the writer and Squidoo!
Furthermore, the control panel for creating and maintaining a Squidoo Lens is extremely simple. There are modules which serve different purposes and basically make up the content of each Squidoo Lens.
Squidoo offers two modules which are made for affiliate earnings. These are Amazon and eBay Modules. You enter a keyword and choose how many products you would like to have displayed and if you earn a referral, it goes into your earnings!
Finally, Squidoo has a good amount of pages which are indexed on Google , showing that Squidoo would be great to send traffic and SEO Linkage to your websites!
The best part of Squidoo is the fact that they don't have any rules for their lens. However, they do rank the quality of the lens based on the traffic and content each lens has. Therefore, only the quality lens will be seen by the greater majority of the traffic. Wikipedia, on the other hand, has an extremely strict group of editors which make sure only the best content gets through. This is horrible for SEO's since they can't put up a page which sends traffic to their website unless it has a great amount of content!
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by Staff Writer
When Yahoo! Publisher Network first released their Pay-Per-Click (PPC) Service, many people commented on how they were not allowed to place images next to the PPC Advertisements, even though at that time Google allowed their publishers to place images next to their advertisements.
Placing images next to PPC Advertisements to make the user think there was a relation between the two (and getting more clicks) was a common practice used by many of the grayhat Google AdSense publishers at the time. We have supplied an example as well.
Google has recenty announced that they will not be tolerating images next to their PPC Advertisements.
Now that the two leading PPC Programs have disallowed this grayhat tactic, will grayhat publishers need to wait until Microsoft launches it's PPC Program and hope they allow publishers to place images next to their PPC Advertisements?
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by Staff Writer
Google has always been striving to create applications and resources which are useful to all kinds of people and various uses. Google has recently launched an addition to their search engine by allowing their users to search through patents. There have been other established patent search websites, the most common one being the United States Patent and Trademark Office (USPTO).
Google has indexed all the current 7 million patents which have been created and stored by the USPTO from the 1790's until the patents issued in the middle of 2006. The only room to expand is including international patents issued across the world.
The original announcement from Google was:
Today, we're excited to be releasing the beta version of Google Patent Search, which makes it easy to search the full text of the U.S. patent corpus and find patents that interest you. Start your exploration at www.google.com/patents or visit the Advanced Patent Search page to search by criteria, including patent number, inventor, and filing date. You can view images of original patents online.
The advantages to Google's Patent Search is the fact that they provide the actual photos of the original patent and it is much easier to browse through the results when you compare it to the USPTO Search Results. Furthermore, even more people will be educated on which patents exist, and for which items the patents protect.
The Google Patent Search is powered by the same technology which is used for Google Book Search, which basically takes a snapshot of every page in nearly every book and allows you to search according to keywords which may be present in the text. Google has taken a picture of all patent information and has stored it in their database to allow others to search according to common keywords related to a patent they might be interested in.
However, the release of Google's Patent Search leads to a couple of questions, the most common one will be "Will Google offer Pay-Per-Click (PPC) listings on the search results?". At the moment there does not seem to be any sponsored listings on the Patent Search Engine Results Pages (SERP's). Nevertheless, if Google does offer sponsored listings, it might cause controversy on what type of PPC Advertisements are displayed on the Google Patent SERP's.
Google seems to be launching numerous services which are working towards "organizing the world's information", which seems to be Google's original mission statement from the start.
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