I recently discovered the concept of having a soft launch for larger sites so that Google and the other search engines wouldn't think that the site was simply auto generated. I never really gave this much thought in the sites I build because they are usually fewer than 100 pages.

My question that I've asked is what should merit a soft launch?  What is considered too large and what would fly under the radar?  I've received several responses and the most common I receive is that anything over 1,000 pages should have a soft launch just to be safe.

Personally my conclusion is to launch any website in segments. If search engines like to see that your website is fresh and frequently updated then why not plan from the beginning to include a soft launch?

If you are building a larger then life website then you will want to make sure that your SEO firm has a soft launch plan. No matter how large or small your website is, having a plan is a big step towards whatever you want to call a success.

If anyone is interested in reading the soft launch article it can be found on SEO Rockstars - Soft Launch For Better Results.

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This entry was posted on Friday, February 16th, 2007 at 10:40 pm and is filed under Website Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.