Social Spam Marketing via Digg
by Staff WriterA lot of people are looking for free traffic nowadays and they hope that a submission to Digg will magically appear in the frontpage and send a ton of traffic as well as links. Well, it doesn't. Digg doesn't supply long-term traffic, but many websites syndicate their feed (I believe) and many bloggers would probably blog about the story if they find it interesting. This supplies long-term links to your website.
Now getting to the frontpage of Digg isn't easy. The more traffic they get, the more Diggs are required to get to the frontpage. That's why there are services like Subvert & Profit come to light. The launch of this new website really got me thinking how people are desperate for Diggs, that they would pay for them. This ruins the whole point of social media marketing (in my opinion), since you are trying to market using the community, instead of marketing AT the community.
When you market something using a community, more people are involved and have a better acceptance rate. When marketing towards the community using companies like Subvert & Profit, a good amount of people won't even notice your website/content because it is not something they are interested in. Tons of times good Diggs go unnoticed, and helping these diggs rise to the frontpage would be more beneficial. Simply put, don't spam Digg just to get in the frontpage since it won't be as beneficial as actually creating something that deserves to be on the frontpage and simply needs a push to be noticed!
Social Media Marketing should be done by actually setting up relationships with people on the web, preferably users on Digg that enjoy topics relative to your website. It may take time, but it would help you earn Diggs correctly and would help your future Digg submissions as well! It shouldn't take a sneaky company like Subvert & Profit to help people find out the correct way to social marketing, maybe this post will help you!
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