It's nice to see some updates finally rolling out for a search engine now, except this time it isn't an algorithm update. Google has decided to turn to a new way to display their search engine and search results. Google plans to blend in results from news, videos, images and local results. Furthermore, Google decided to approach a cleaner look by cleaning up the links displayed above their search box and simply placing a sitewide navigation bar with all the required links.

Now this new update that Google has rolled out is meant to integrate their various search engines to provide more targeted results to your search term. Most of these items would be displayed in the Google Onebox (displayed above the SERPs).

For example, searching for Chemistry Books on Google would have a onebox result of some of the chemistry books that Google has indexed into their Book Search Engine. Another example would be, when you search for Obama , which would display a couple of new stories indexed by Google News. Finally, searching for a Dominos in Illinois would actually have a result of the top 3 results from Google Maps. Another small addition is that Google will display stock information from Google Finance next to a company's result, like Dominos!

These new additions to Google's Search Algorithm shows that Google is setting a new standard for search engines everywhere (mainly Yahoo! and MSN at the moment). They are focused on offering more information for the user to help them gain access to information that they might be looking for, but not forcing them to do so. Check out Search Engine Land 's take on Google Universal Search 2.0 as well.

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This entry was posted on Friday, May 18th, 2007 at 8:38 pm and is filed under Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.