Danny Sullivan has launched a new social book marking site in response to the fact that digg.com seems to hate SEM websites.  www.searchengineland.com has always provided a daily list of good articles.  This new sites will allow the SEM community to find good information without having to trudge through hundreds of news feeds. 

The site functions almost exactly like digg.com so it is an easy transition if you are already used to digg.com.  The one major difference is that it ads the ability to submit content directly on that site.  Kind of like a forum.   The sign up process is very simple.  They only ask for username, email, and password.  Once you sign up you can start voting and submitting websites.  Instead of friends sphinn calls them stalkers.  It works just like digg.com. 

If you want to set up your profile it has a lot of different information you can input.  It has a section where you can list your other profiles on other websites.  It also lets you enter your personal, and professional blogs as well as one more random blog.  It will pull those blogs feeds and show the first 3 posts on those blogs.  It also lets you list your different IM account names as well as one IRC section.  When you visit somebody’s profile it shows the last logged on people that visited. 

The site works very well considering it is brand new.  There are many features that people are asking for that would make it better like adding html to comments.  There is a thread where Danny lists known bugs that they are working on.  I really like the site and think that it is something that will keep me informed of SEM related stuff.

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It's nice to see some updates finally rolling out for a search engine now, except this time it isn't an algorithm update. Google has decided to turn to a new way to display their search engine and search results. Google plans to blend in results from news, videos, images and local results. Furthermore, Google decided to approach a cleaner look by cleaning up the links displayed above their search box and simply placing a sitewide navigation bar with all the required links.

Now this new update that Google has rolled out is meant to integrate their various search engines to provide more targeted results to your search term. Most of these items would be displayed in the Google Onebox (displayed above the SERPs).

For example, searching for Chemistry Books on Google would have a onebox result of some of the chemistry books that Google has indexed into their Book Search Engine. Another example would be, when you search for Obama , which would display a couple of new stories indexed by Google News. Finally, searching for a Dominos in Illinois would actually have a result of the top 3 results from Google Maps. Another small addition is that Google will display stock information from Google Finance next to a company's result, like Dominos!

These new additions to Google's Search Algorithm shows that Google is setting a new standard for search engines everywhere (mainly Yahoo! and MSN at the moment). They are focused on offering more information for the user to help them gain access to information that they might be looking for, but not forcing them to do so. Check out Search Engine Land 's take on Google Universal Search 2.0 as well.

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As the week comes to an end and Search Engine Strategies New York winds down and packs up in anticipation for the next conference in Columbus Ohio I am sure we will all have our hands full with the media that will be created from this conference.

This is the first time SEOFox has appeared on scene at SES and I’m certain it will not be the last appearance made by our highly talented staff.  I myself look forward to picking up a few tips and tricks our team has learned at the conference and I hope that they will be generous enough to share a few on our blog over the next couple of weeks.

I know many people that attended and I’ll be sure to write about anything I think might be useful to our readers as I discover what they brought back from the conference.

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We are finally back from the Search Engine Strategies conferance. I have to say, the regulars who do that show all the time must have feet of steel. Or maybe my shoes just sucked. All in all though, it was an awesome event and trip. I have not been to Manhattan in too many years. My daughter Audrey and I took the horse drawn carrige trip around Central Park, then had fun finding various restaurants, stores, and boutiques in the area to browse around.

Back to the show, what can I say but that it rocked. I finally got to meet quite a few people we do business with, have done business with, and some we just have chatted with on the webmaster forums and blogs. The sessions I went to were professionally run, and I even caught a few tidbits that I did not already know, which made the trip worth it as well. WebmasterRadio.FM was there to cover the whole show live as usual and we had the chance to hang out at their booth a good bit of the time were were on he exhibit floor and meet some new people also.

The best part is that we were able to promote our newest business, GadgetSpark and the awesome sidebar gadgets we have had the pleasure of developing for numerous clients. GadgetSpark was a huge hit among all we talked to and I expect it will be doing much bigger and better things in the very near future because of it.

I am still feet-weary and sorta tired, so I will cut this installment shot and try to continue it later.  Have a great day everyone 

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Everyone is familiar with the famous search phrase "Miserable Failure" which returned a result of George Bush's biography on the White House website. This was done by some SEO Work which built up a good amount of links with the anchor text "Miserable Failure" pointing to George Bush's biography.

Google received a ton of heat from the white house (as well as a ton of press) by removing that result. However, Google refused to modify their results by hand, since that would be cheating the algorithm. Many other Google Bombs were created and Google still did nothing to fix the results.

So a few years later, Google finally came to their senses and modified their algorithm to find Google Bombs and make them ineffective. I would guess that Google modified their algorithm to find the following factors to find Google Bombs:

1. A good amount of links with exact same text
2. These links are linking to pages with no related content to the keyword
3. The amount of queries that keyword is getting

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