Many people have used Wikipedia in the past and have contributed a lot to build it up to the great free source of information it is today. However, a good amount of people who use Wikipedia can also use it to send a significant amount of targeted traffic to their website by placing a link to your website.

Squidoo is basically the new Wikipedia, but they also offer a few incentives for their writers. Take a look at a Squidoo Lens . As you can see, unlike Wikipedia, Squidoo places one Google AdSense box at the top of each lens (lens are the term for pages created on Squidoo). However, instead of reaping in the earnings by themselves, Squidoo allows the writer to choose how to split the earnings between a charity, the writer and Squidoo!

Furthermore, the control panel for creating and maintaining a Squidoo Lens is extremely simple. There are modules which serve different purposes and basically make up the content of each Squidoo Lens.

Squidoo offers two modules which are made for affiliate earnings. These are Amazon and eBay Modules. You enter a keyword and choose how many products you would like to have displayed and if you earn a referral, it goes into your earnings!

Finally, Squidoo has a good amount of pages which are indexed on Google , showing that Squidoo would be great to send traffic and SEO Linkage to your websites!

The best part of Squidoo is the fact that they don't have any rules for their lens. However, they do rank the quality of the lens based on the traffic and content each lens has. Therefore, only the quality lens will be seen by the greater majority of the traffic. Wikipedia, on the other hand, has an extremely strict group of editors which make sure only the best content gets through. This is horrible for SEO's since they can't put up a page which sends traffic to their website unless it has a great amount of content!

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Every know it all Internet marketer will be jumping all over the recent announcement of the DMA’s (Direct Marketing Association) decision to launch the first and only recognizable SEM certification program.  The announcement will be certain to draw a larger than normal crowd to San Francisco in October of 2006 where the first set of classes will be offered.

Up until now the only way an Internet Marketer has been able to obtain employment in the industry was through a work portfolio where they displayed there knowledge of SEO, SEM and PPC.  Now with this new certification by the DMA there is a new option for employers to consider when looking at hiring someone to handle in house or even out house SEO.  This certification can quiet possible separate the SEO Duds from the SEO Studs.

Four out of ten level one modules will be offered in San Francisco this October.  The modules are orchestrated by well known SEO Industry names and are sure to pack quiet an in-depth punch of the covered topics.

Be sure to find SEOFox at DMA this year and if you happen to miss us then be sure to find our flyer within your DMA goody bag!

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#1.  Chamber of Commerce

Because you should be well known in the community it is almost always worth paying the annual fee to be a member of the Chamber of Commerce.  In many cases a Chamber may have an on line directory available for members to be listed on.  These websites almost always have great Trust Rank with Google because they often have links from .gov or .edu sites which makes them an authority of their own right.

#2.  Client Referral Links

Everyone likes free or close to no cost marketing.  If you have a client that comes into your shop that owns a business and has a website then you have an excellent opportunity to solicit a lot more then just your services.  Ask your client if they would be interested in displaying a brochure or business card in your shop at no financial cost to them.  If they are interested then let them know that you are simply looking to drive some traffic to your website for additional business and that a link on their home page would be a HUGE help.

#3.  Purposeful Testimonies

Everyone has an ego that loves to be stroked.  Take advantage of this opportunity by writing a two to three paragraph rave about a particular business that you regularly use.  When you are finished, find every e-mail address possible on the business website and send the testimony to each e-mail.  Be sure to include your signature WITH a link to your own website and there is a chance that they might display your testimony on their site with the link in tact.

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