Many SEO's have already heard of link baiting, which is pulling media attention to your website and gaining links when other people are talking about it. Well Graywolf had come up with a new method of link baiting - picture baiting.

He defines this as a way of using pictures to attract attention. He claims it as "Environmentally Friendly Link Bait", which I don't understand that well. He used the following picture as an example:

A similar way to use picture baiting can be on Digg Videos and Podcasts. As you may have noticed, Digg will display an image to the left of the video or podcast. If you already know this, why not put up a picture which others are attracted to take a second glance at? It would definitely lead to more Diggs than putting up an image of something which won't get a second glance.

This is definitely a good marketing tip to getting more clicks/diggs/traffic. 

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Google has been releasing many different services based on offline marketing. They have been testing their magazine & newspaper print ads with select advertisers and publishing companies. There have been rumors of Google releasing a service to place commercials on TV channels. Now Google has decided to start offering services to let advertisers place commercials on popular radio stations - Audio Ads .

This new service was spotted as an advertisement while searching through Google and it looks like it's in a BETA stage and only accepting a few elite advertisers. From the looks of it, Google plans on offering their advertisers the ability to:

• Select from hundreds of radio stations across the U.S. to run your audio ads
• Target your customers by station type, demographics, and time of day
• View online reports that show you when and where your ad played
• Listen to real-time recordings of your ads as they were played on the radio

Up until now, many webmasters have been utilizing online marketing via Pay-Per-Click and advertisements to bring traffic to their websites. This can usually be because webmasters enjoy knowing where the traffic came from.

When receiving traffic from offline marketing, Google Analytics will always display the referrer as "Direct". So how would you be able to tell if they came to your website through offline marketing methods like Google Audio Ads? Simple, just put up a poll which checks the origin of traffic. If none is given, the poll is shown to the user. It could be through a pop-up as well, which will get their attention.

This way, you can get a good idea of where your visitors are coming from and how they heard of your website.  I think Google Audio Ads would be great for webmasters who run a website based off of a social community, like forums, pligg and such.

If you're interested, feel free to give them a call at their following departments:

New York: 212-994-4956

Atlanta: 404-487-9000

Chicago: 312-840-4153

Los Angeles: 310-694-2519

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Google has launched many services which would help any webmaster of today promote his website on the internet by offering webmaster tools to better manage the position of their websites in Search Engine Results Pages (SERP's) as well as their Pay-Per-Click (PPC) Advertising service - Google AdWords, which would help any website earn a great amount of visitors.

However, both of these services are targeted for online marketing purposes. Many websites, like forums and blogs would benefit from offline marketing which would help them get in touch with their audience, especially if you're website is not targeted towards a computer-illiterate audience who don't spend a good amount of time on the net.

According to the Washington Post, it seems that Google plans on expanding their Print Ads AdWords service. When Google first released Google Print Ads (for magazines ), many reacted with a negative attitude when considering how the advertisements were sold - by auctioning them. This discouraged many advertisers, since they would have to bid months in advance to place an advertisement which could be out of stock when the advertisement comes out on print!

Offering to place advertisements on newspapers would give an advertiser a small edge since newspapers are produced on a daily basis and the release of the advertisement would be much earlier than releasing it on most magazines. Furthermore, most newspapers are enthusiastic about selling their newspaper advertisements since many have extra blank space present on their newspaper pages. Google seems to be benefiting the advertisers as well as the newspapers.

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Every know it all Internet marketer will be jumping all over the recent announcement of the DMA’s (Direct Marketing Association) decision to launch the first and only recognizable SEM certification program.  The announcement will be certain to draw a larger than normal crowd to San Francisco in October of 2006 where the first set of classes will be offered.

Up until now the only way an Internet Marketer has been able to obtain employment in the industry was through a work portfolio where they displayed there knowledge of SEO, SEM and PPC.  Now with this new certification by the DMA there is a new option for employers to consider when looking at hiring someone to handle in house or even out house SEO.  This certification can quiet possible separate the SEO Duds from the SEO Studs.

Four out of ten level one modules will be offered in San Francisco this October.  The modules are orchestrated by well known SEO Industry names and are sure to pack quiet an in-depth punch of the covered topics.

Be sure to find SEOFox at DMA this year and if you happen to miss us then be sure to find our flyer within your DMA goody bag!

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