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Welcome to our SEM News weblog. Mind you, this is no ordinary SEM news blog, as we often post tips, tricks, and sometimes even rants about marketing in general. Stay tuned and see what we do next!
04
Feb
2007
by Staff Writer
Everyone is familiar with the famous search phrase "Miserable Failure" which returned a result of George Bush's biography on the White House website. This was done by some SEO Work which built up a good amount of links with the anchor text "Miserable Failure" pointing to George Bush's biography.
Google received a ton of heat from the white house (as well as a ton of press) by removing that result. However, Google refused to modify their results by hand, since that would be cheating the algorithm. Many other Google Bombs were created and Google still did nothing to fix the results.
So a few years later, Google finally came to their senses and modified their algorithm to find Google Bombs and make them ineffective. I would guess that Google modified their algorithm to find the following factors to find Google Bombs:
- A good amount of links with exact same text
- These links are linking to pages with no related content to the keyword
- The amount of queries that keyword is getting
Technorati Tags: Search Engine NewsShare This
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26
Jan
2007
23
Jan
2007
by WilliamC
Okay not really, but MyBlogLog uses javascript to produce nicely formatted "last [x] visitors" on your blog.
But the search engines do not read javascript…
Here is a simple little php script you can copy into a page that can display php.
This currently only works for the widgets that display the large icons with link text names. I am working on adding functionality for the other style and will post it here when it is done.
Simply put the widget code mybloglog gives you in the variable I provide and you can now pass some link love to your visitors profile pages as well as your own.
An example is live at http://www.seofox.com/widget.php
| Code: |
| <?php
// put your generated widget code from mybloglog here
$mybloglog_widget_code = '';
// DO NOT TOUCH BELOW HERE PLEASE
$geturl = str_replace('<script type="text/javascript" src="', '', $mybloglog_widget_code);
$geturl = str_replace('"></script>','', $geturl);
$result = file_get_contents($geturl);
$result = str_replace('mbl_pub_str += "', '', $result);
$result = str_replace('";', '', $result);
$result = str_replace('\"', '"', $result);
$result = str_replace("<style type='text/css'>", "</script>\n<style type='text/css'>", $result);
$result = str_replace('document.write(mbl_pub_str);', '', $result);
$result = '<script>' . $result;
echo "$result\n";
echo "<a href=http://www.seofox.com target=new style=\"font-size:11px;\">SeoFox Enhanced</a>\n";
?>
|
"Making MyBlogLog more SEO Friendly"
Technorati Tags: blog, design tools, link baiting, Linking Thoughts, Links, marketing, mybloglog, Programming Tools, ranting & raving, Ranting & Raving, Search Engine Optimization, Search Optimization, seo, Website Marketing, widgetsShare This
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23
Jan
2007
by Staff Writer
Many SEO's have already heard of link baiting, which is pulling media attention to your website and gaining links when other people are talking about it. Well Graywolf had come up with a new method of link baiting - picture baiting.
He defines this as a way of using pictures to attract attention. He claims it as "Environmentally Friendly Link Bait", which I don't understand that well. He used the following picture as an example:
A similar way to use picture baiting can be on Digg Videos and Podcasts. As you may have noticed, Digg will display an image to the left of the video or podcast. If you already know this, why not put up a picture which others are attracted to take a second glance at? It would definitely lead to more Diggs than putting up an image of something which won't get a second glance.
This is definitely a good marketing tip to getting more clicks/diggs/traffic.
Technorati Tags: link baiting, picture, Website MarketingShare This
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22
Jan
2007
by WilliamC
As pointed out by Barry, a friend of mine over at seroundtable.com (http://www.seroundtable.com/archives/007250.html), google seems to now be seeing subdomains of a website as being from the same domain as the root.
Some examples that Barry and SEO Scoop noticed are:
http://www.google.com/search?q=site:www.seroundtable.com
http://www.google.com/search?q=site:www.about.com
http://www.google.com/search?q=site:www.blogspot.com
http://www.google.com/search?q=site:www.craigslist.org
Until I saw Barrys post I had never seen subdomains come up in searches for www.domain.com before using the site: operator.
Maybe the bit in googles webmaster central that allows you to specifiy www.domain.com or domain.com of a website is finally working properly, or possibly this is gathered from the xml sitemaps data.
This may affect those who rely on links from subdomains being seen as seperate entities and holding a little extra weight than normal internal links.
Update (Jan 22: 11.23am)
CrankyDave Said: "ETA… Just checked 2 of links you posted Will (about and craigslist) and neither were showing any subdomains. Perhaps it's the DC I hit."
You are correct. I am not seeing them there any longer either, tho they are still on 4 DC's, so it may just be an engineer playing with some new changes on those DC's. If that is the case, then it could be something we can expect across the board soon if it works out as expected.
Update (Jan 23: 8am) As noted on RustyBricks log, Google says this was a mistake and is being corrected.
Technorati Tags: domain, domains, google, Links, marketing, search engine, Search Engine News, Search Engine Optimization, Search Optimization, seo, sub domain, sub domains, subdomain, subdomainsShare This
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